Football game or tear gas and bullets? Palestinians put racist ad to test
23 July, 2009 — Palestine Think Tank
The Palestinians put the controversial ad to test. A video recently posted on YouTube has tried to reenact the game in reality, and found that the result could not be further removed from the situation on the ground: when the Palestinians kick the ball to the other side of the Wall, what they get in return is a salvo of tear gas grenades and bullets.
The row over a racist advert of Cellcom – an Israeli mobile phone operator, which shows Israel Occupation Forces soldiers playing football with Palestinians on both sides of the Apartheid Wall, continues.
In the Cellcom advert, IOF soldiers on patrol along the Wall stop their army jeep when it is hit by a soccer ball from the Palestinian side of the Wall. A game ensues, back and forth with the unseen Palestinians after a soldier dials up “reinforcements,” including two smiling women in uniform, to come and play.
The advertisement made by McCann Erickson, part of U.S. Interpublic Group, ends with the upbeat voiceover: “After all, what are we all after? Just a little fun.”
The advert has been extensively criticized for making light of the Palestinian suffering inflicted by the West Bank Apartheid Wall.































