29 May 2013 — Media Lens
Sometimes we get so sick of the phrase ‘history in the making’ that the brain tends to switch off. What is it this time?, we sigh. A new high-tech piece of military technology that will boost US killing power? A big jump in a newspaper’s online advertising revenue? The world’s best footballer, Lionel Messi, joining ‘an exclusive list of adidas athletes to have their own signature product’? Sometimes the ‘history’ in question only stretches back a few years, maybe a century or two. Only very occasionally, if the claim is truly deserved, does it stretch back to the earliest era of written records.