1 March 2017 — FAIR
As FAIR has noted before (4/1/15, 3/8/16), how a story is framed is as important—if not more so—than the content of an article. Sixty percent of Americans don’t read past the headline and 60 percent of Americans share articles on social media without reading them. How a story is teed up to the reader is an essential element in how our media shape our understanding of the news.
One recent string of headlines on the conviction of two Georgia white supremacists over their racist menacing with a shotgun of an eight-year-old child’s party highlighted the extreme degree to which the media can fail in this capacity: