29 October 2012 — Counterpunch

Hidden away somewhere within the labyrinth of the Pentagon there must be a top secret euphemism department engaged in the invention of the Orwellian surrogate words that have crept surreptitiously into the American English vocabulary and from there translated into many other languages. In my mind I see a unit of studiously serious executives, coffee mugs in their hands and their neckties awry, devising senseless terms for terrible things and used unthinkingly by people today from New York to California, from Maine to Texas. The goal of my imaginary secret unit is to render ugly terms meaningless or to transform them into their opposite. To quote the perceptive Scottish writer, Candia McWilliam, “plain words are always under threat.” There are words that don’t say what they mean and there are words that say what they don’t mean. Continue reading →