Who is responsible for unethical behavioural ‘nudges’? Not the SPI-B, claims their co-chair

Friday, 13 May 2022 — Hart Group

Not the SPI-B, claims their co-chair

As described in a previous HART bulletin, there has been a pervasive reluctance for the powers-that-be to discuss the questionable ethics of the covert behavioural-science techniques used by the Government throughout the covid-19 messaging campaign.

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The metrics of fear

28 September, 2020 — The Critic

How the UK has been scared into submission

Artillery Row

By

“The perceived level of personal threat needs to be increased among those who are       complacent, using hard-hitting emotional messaging.
– SPI-B paper, 22 March 2020.

Fear is the most powerful of emotions and, as emotions are stronger than thoughts, fear can overpower the clearest of minds. We shouldn’t feel bad about being frightened. From an evolutionary perspective, it is key to our survival, it protects us from danger. And that is precisely what makes fear one of the most powerful tools in behavioural psychology.

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