24 November, 2012 — Middle East Report Online
Within hours of the onset of Operation Pillar of Defense, Israel’s latest military campaign in the Gaza Strip, global news outlets had already turned their spotlight on social media. A raft of stories led with the Israel Defense Forces’ use of the popular networking platforms to advance their public relations message, pointing to their use of Twitter to announce the army’s assassination of Hamas military commander Ahmad al-Ja‘bari and their slickly produced Facebook posts justifying the ongoing aerial bombardment.