15 August 2020 — Dr Mercola

Analysis by Dr. Joseph Mercola

Story at-a-glance

• “Soft power” is a term that refers to stealth influencing using celebrities and other social media influencers
• In May 2020, celebrities and social media influencers agreed to “pass the mic” by allowing the World Health Organization and other pandemic response leaders to use their social media accounts to share their messages
• The WHO paid PR firm Hill and Knowlton Strategies $135,000 to seek out influencers to help build trust in the WHO’s coronavirus recommendations
• As noted by Corbett, Hill and Knowlton Strategies was also the PR company responsible for crafting a powerful enough campaign to get Americans to rally together in support of the war against Iraq
• Hill and Knowlton is also the very same PR firm that the tobacco industry used in 1950 to carry on a 50-year successful strategy to have the public believe that cigarettes were not addictive and did not cause cancer

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