22 September, 2009 — MEDIA LENS: Correcting for the distorted vision of the corporate media
Alain de Botton, “Branded Conversations”, and Runaway Climate Change
News that philosopher Alain de Botton had been hired as Heathrow’s “writer in residence” generated minor ripples across the media pond, including occasional murmurs of disapproval. Journalists momentarily failed to repress their awareness that truth into corporate profit-maximising does not go, although without perceiving the implications for themselves.
Thus Dan Milmo, writer in residence at the Guardian, noted that de Botton was “the latest artistic figure to tread the precarious line between creative independence and commerce after signing a publishing deal with the financial support of Heathrow’s owner, BAA.” (Milmo, ‘High minded: Heathrow hires De Botton: Philosophical author begins work as airport’s writer-in-residence,’ The Guardian, August 19, 2009)
Milmo recalled how novelist Fay Weldon had been found to be responsible for “one of the most notorious sell-outs of recent times” when it emerged that her latest novel had been sponsored by the Italian jewellery firm Bulgari. Weldon explained last month:
“I was accused of defiling the novel. The deal was that I must mention Bulgari 12 times in a novel I wrote for them as a giveaway. My agent was terribly good and knocked them down to nine and a half mentions. In the end I mentioned them 46 times.” (www.guardian.co.uk/lifeandstyle/2009/aug/30/fay-weldon)