28 September, 2020 — The Critic
How the UK has been scared into submission
“The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging.”
– SPI-B paper, 22 March 2020.
Fear is the most powerful of emotions and, as emotions are stronger than thoughts, fear can overpower the clearest of minds. We shouldn’t feel bad about being frightened. From an evolutionary perspective, it is key to our survival, it protects us from danger. And that is precisely what makes fear one of the most powerful tools in behavioural psychology.