… and that’s why the market can’t solve the climate crisis
Bernice Maxton-Lee is co-author, with Graeme Maxton, of Resetting Our Future: A Chicken Can’t Lay a Duck Egg (John Hunt Publishing, October 2021)
by Bernice Maxton-Lee
How often are we told that the market must be part of the solution to the climate crisis? The efficiency, the focus, the discipline embedded in the pursuit of profit, the refinement of responding to consumer demands, each of us maximizing our individual utility, those are the values that will get us all pulling in the same, sustainable direction.
We’re told the collaboration of business and society will be win-win: companies will make loads of money; we, the people, will get a planet to live on. Mark Carney, the former governor of the Bank of England, said “there will be great fortunes made” when businesses start doing “what society wants”.