6 January 2021 — Monsoon Storms
In 2007 – a digital time not spatially long ago – a month before the iPhone was production scheduled, the late Steven Jobs took some of his staff to an office. He had been carrying a prototype of the device in his pocket daily for weeks.
Mr. Jobs angrily held up his iPhone so that everyone could see the dozens of tiny scratches marring its plastic screen. He then pulled his keys from his jeans.
People will carry this phone in their pocket, he was quoted to say.
“I won’t sell a product that gets scratched,” he said tensely.
The only solution was to use unscratchable glass instead.
“I want a glass screen, and I want it perfect in six weeks.”
(Duhigg, C and Bradsher, K. “How the U.S. Lost Out on iPhone Work“, The New York Times, published January 21st., 2012).