11 December 2020 — DESMOGUK
A fresh policy, a new logo, a sharp haircut, a feel-good ad.
Rebranding – personal, professional or political – is a powerful tool that can reshape the narrative and win over hearts and minds.
Shell is a master of the makeover. Looking at its Twitter account, you might assume the company had recently burst forth, Phoenix-like from the flames, on an altruistic mission to help us irresponsible individuals fight our carbon-filled existence – asking innocent questions like “What are you willing to change to help reduce emissions?”