MINDSPACE – Influencing behaviour through public policy

12 May 2020 — The New Dark Age

A must read (and frightening) document that details the UK government’s programme to control our thoughts and opinions (see also https://williambowles.info/2020/05/12/covid-19-uk-column-news-11th-may-2020/ )

From the Executive Summary:

Influencing behaviour is central to public policy. Recently, there have been major advances in understanding the influences on our behaviours, and government needs to take notice of them. This report aims to make that happen.


For policy-makers facing policy challenges such as crime, obesity, or environmental sustainability, behavioural approaches offer a potentially powerful new set of tools. Applying these tools can lead to low cost, low pain ways of “nudging” citizens – or ourselves – into new ways of acting by going with the grain of how we think and act. This is an important idea at any time, but is especially relevant in a period of fiscal constraint.


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